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Join Ron Cates, digital marketing icon and renowned app expert, as he highlights and discusses must-have apps, how to use apps for maximum impact, and how to utilize apps in conjun Read more

By the year 2020, customer service will overtake price and product as the key differentiator between brands. Read more

For small businesses, one late-paying customer could mean the difference between success and failure. Not only are late payments a big problem for small business, but the problem is getting worse.

Every business owner should conduct a regular SWOT analysis to assess the company’s strengths, weaknesses, opportunities and threats in relation to its competition. Read more

A core value proposition is the value that customers get from doing business with you. It's not your product or service. Read more

Make a smart start on your business idea with the Simple Steps for Starting Your Business series. Read more

Even if all you did this year was some preliminary legwork for starting a new business next year, you may be able to claim some of the expenses on your tax forms. Read more

If you are seeking financing to start your new business, it's important to understand the difference between the two basic types of financing: debt and equity. Here's a closer look.

No matter what type of business you’re starting, the first step to marketing successfully is creating a business website. Read more

In order to reach, connect with and sell to your target market, you need to have a firm grasp on who they are. Read more